The Creative DNA Programme at Nairobi Design Week 2024

Pioneering Innovation in Kenyan Fashion


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In the heart of Nairobi Design Week, amidst a vibrant tapestry of creativity, stands a testament to Kenya's burgeoning fashion industry's potential – the Creative DNA programme. Supported by the British Council, this initiative isn't just about showcasing garments; it's a movement aimed at revolutionizing the global fashion system through alternative and creative approaches.

At its core, the programme, spearheaded by the British Council Kenya, collaborates with 20 local fashion designers, empowering them to thrive in a competitive global market. These designers, handpicked for their talent and potential,  have undergone a rigorous three-month incubator programme led by esteemed figures in the industry. Partners such as Silvia Tonui, Founder of Trio Media, Ann McCreath, founder of Kikiromeo, alongside UK-based experts Biljana and Martyn Roberts, founder of Fashion Scout, guide participants through a transformative journey of skill development, knowledge enhancement, and global networking.

The culmination of this transformative journey finds expression in a spectacular Fashion Installation at Nairobi Design Week. Here, attendees are treated to a mesmerizing fusion of traditional craftsmanship and contemporary design sensibilities. Each display reflects Kenya's rich cultural tapestry and forward-looking ethos, showcasing the result of months of dedication and hard work.

More than just garments on display, this is a narrative of resilience, creativity, and ambition. It's a testament to the transformative power of collaboration and the unwavering spirit of Kenya's creative community. As visitors immerse themselves in this immersive experience, they're not just witnessing a fashion installation; they're witnessing the dawn of a new era for Kenyan fashion – one where innovation and sustainability reign supreme.