The brand and all collateral were created on a 12×12 grid which enables Busara’s identity to work on different scales, from an icon to a country map.
With flexibility as a guiding principle, the Busara brand can grow dynamically and fit the needs of the team.
Illustration by Traci Yoshiyama.
PREPARE FOR GROWTH
After working closely on the brand refresh, we brought in the team’s first key hire, a communication director.
This internal lead gave Busara a focal point to build a team and strategy around.
Illustration by Micheal Bagorogoza
LEAVE IT TO THE EXPERTS
30+ stakeholder interviews to determine target psychographics, gather insights and develop a strategy for website functionality and layout.
Busara’s focus on data driven analysis paired with their appreciation of human centred design made the people of Busara particularly interesting to learn from.
We worked closely with Busara to support their quickly growing team with creative direction.
We refreshed the brand identity, hired a communications director, and developed a website plan to support the communications strategy.